Users must log in with a unique identifier so Starbucks will know who you are, where you are and probably get a read on your Web habits, meaning it can later target and tailor content and adds directly to users.
Customers will linger longer. Most coffee shops want you to get in and get out. Don't sit and read the paper. Starbucks wants the exact opposite. The longer you stay, the more you may buy.
Grab a coffee, surf the Web. Grab a muffin, surf some more. Grab a refill, go home. It keeps butts in the seats and the coffee flowing. The trick for Starbucks will be to separate the spenders from the non-spending surfers.
No one pays for Wi-Fi anymore. Starbucks had to adapt. And even when they do, they do so begrudgingly. There are locations to connect, which is free after you register.
You will find the connection points mostly in museums, parks, markets, libraries and even the beach. See a full list here. Rome — Need to roam in Rome? No worries! Roma-wireless is available throughout the city and gives travellers 2 hours of free wifi access per day. You must register once and can reconnect for free daily. This card gets you into almost anywhere so is a great investment if you plan to see and do a lot whilst in Florence, plus stay connected for free almost throughout your stay!
Later this fall, Starbucks plans to introduce the Starbucks Digital Network, in partnership with Yahoo!. This new online experience, currently planned for U. Since , Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world.
Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup.
0コメント